Joint Symposium Seeks to create Bride. The region of Russian advertising is quite strong in business-to-business advertising.

Joint Symposium Seeks to create Bride. The region of Russian advertising is quite strong in business-to-business advertising.

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Joint Symposium Seeks to create Bride. The region of Russian advertising is quite strong in business-to-business advertising.

Included in the XVI April Global Academic Conference, HSE hosted a joint symposium regarding the international Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide Marketing & Management’, the big event aimed to market cooperation that is academic scholars involved in the areas of advertising and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The middle for Sustainable society & Service of Yonsei University and Korea Economy & Management developing Institute were lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers associated with occasion. Professor Kim explained that the symposium ended up being conceived through the 2014 worldwide Marketing Conference in Singapore. A session that is special Marketing in Russia had been organized, primarily by teachers from HSE, also it had been believed that it will be an excellent idea to put up a joint symposium at HSE in Moscow.

‘For GAMMA, it’s the ever that is first to prepare scholastic activities in Moscow. The theme of our joint symposium is Russian and Asian perspectives in advertising and administration, ’ said Professor Kim.

Korea has plenty of marketing scholars learning not merely B2B, but additionally consumer-to-business and aspects that are especially business-to-consumer.

Which means that there clearly was huge prospective to generate joint research projects and also to cooperate with one another

Professor Ko stressed that the symposium was really effective and a good step that is first fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We’ve worldwide advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. You want to possess more folks from Russia. We publish two formal journals with Taylor and Francis situated in Oxford (UK), Journal of Global Scholars of advertising Science and Journal of worldwide Fashion Marketing, and then we wish to ask more Russian scholars from HSE – there are numerous capable scholars right right here – to your editorial review board. We aspire to introduce more Russian marketing research into the globe. We might be thrilled to have significantly more submissions from HSE and marketing that is also russian in general’.

Professor Ko included there are plans to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that will add exchange that is various and perchance double-degree programmes, especially in the region of fashion and luxury advertising, which will be one of Professor Ko’s aspects of specialization.

Professor Ko views two challenges that are main marketers today. First, you can find technology dilemmas. Social media marketing and e-commerce affect our lifestyle that is everyday and degree, which inevitably influences company. 2nd, you can find environmental problems and also the nagging dilemma of sustainability. A few documents on sustainability advertising had been presented during the symposium. Recently in Korea, severe polluting of the environment originated from China because of its increased activity that is industrial. Businesses must certanly be in charge of these malaysiancupid problems but in the exact same time, it’s important to think of business sustainability plus the main point here, he thinks.

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